Search Engine Optimisation is the process of getting your website to rank higher against your competitors without you paying for advertising. There is still a cost for our time on this, but our experts give you 100% value for money, charging you realistically and fairly for the work carried out.
Adwords Advertising is the first pay-per-click option we offer, giving you a text or display advert on the Google search network. This advertising has a set up cost and requires a daily budget to pay for the clicks on the advert. Our experts set up extremely efficient campaigns with high advert scores, meaning better exposure for less cost than with poorly set up campaigns.
For our eCommerce clients, we have additional campaigns on Google Adwords that send your store products to Google to be listed at the top of the google search list in image form, complete with price and details of your store. This is a great addition to Adwords advertising to help boost sales.
There are other forms of paid advertising on Social Media such as Facebook, Twitter and Instagram, where very highly targeted campaigns can be set up to find your niche market. A great example is for a wedding business to target people who have just got engaged and live within 30 miles of their business. Or a kids clothes shop where you can target parents of children between 0 and 12 years of age.
Email Marketing is a great way to reach out to your captive audience of subscribers, with your latest offers or reminders of the services that you provide. Our Marketing team create professional emails to entice your customers to engage with your business. We can link direct from the email to specific landing pages for products or services. With stats returned on who has opened emails and how many times, you can then re-target based on facts.
Analytics help us analyse your customer needs and their behaviour on your website. As part of our service, every website client receives a weekly report of useful analytics data. Where our clients require further information and reporting, our Marketing team can provide specific and more in-depth reporting and analysis.
"Xtensive has been super efficient answering my many questions and helping me with AdWords and raising my Google profile. They have been quick to say when we need to alter things and wants what's best for my business too which is refreshing!"
