DIGITAL MARKETING

You have a website and it’s beautiful, but you want to increase visitors, sales and conversions. Our digital marketing team has vast experience of all things relating to marketing your online offering. And we will explain to you in plain English what the options are and how they will help you.

Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation is the process of getting your website to rank higher against your competitors without you paying for advertising.  There is still a cost for our time on this, but our experts give you 100% value for money, charging you realistically and fairly for the work carried out.

Pay Per Click Marketing

Pay Per Click Marketing

Adwords Advertising is the first pay-per-click option we offer, giving you a text or display advert on the Google search network. This advertising has a set up cost and requires a daily budget to pay for the clicks on the advert.  Our experts set up extremely efficient campaigns with high advert scores, meaning better exposure for less cost than with poorly set up campaigns.

Google Shopping

Google Shopping

For our eCommerce clients, we have additional campaigns on Google Adwords that send your store products to Google to be listed at the top of the google search list in image form, complete with price and details of your store.  This is a great addition to Adwords advertising to help boost sales.

Social Media Advertising

Social Media Marketing

There are other forms of paid advertising on Social Media such as Facebook, Twitter and Instagram, where very highly targeted campaigns can be set up to find your niche market.  A great example is for a wedding business to target people who have just got engaged and live within 30 miles of their business.  Or a kids clothes shop where you can target parents of children between 0 and 12 years of age.

Email Marketing

Email Marketing

Email Marketing is a great way to reach out to your captive audience of subscribers, with your latest offers or reminders of the services that you provide.  Our Marketing team create professional emails to entice your customers to engage with your business.  We can link direct from the email to specific landing pages for products or services.  With stats returned on who has opened emails and how many times, you can then re-target based on facts.

Web Analytics

Web Analytics

Analytics help us analyse your customer needs and their behaviour on your website. As part of our service, every website client receives a weekly report of useful analytics data. Where our clients require further information and reporting, our Marketing team can provide specific and more in-depth reporting and analysis.

READY TO START YOUR PROJECT?

Whether it's a new website, giving your current site a refresh or getting your site on Google, Xtensive can help you out.

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