How to Add Meta Tags to BigCommerce

Meta tags… the element of SEO your potential customers see on their Search Engine Results Page (SERPs). Crafting well-written, keyword optimised meta tags is an incredibly important aspect to improving your businesses’ visibility on Google, Bing, Duck Duck Go, etc.

An engaging meta title or description could be the reason someone chooses your search engine listing over a competitors. Don’t leave BigCommerce’s default meta tags there. Show Google you care, and they’ll return the favour.

In this guide, we’ll help you through the process of adding meta tags to your BigCommerce homepage, product categories, product pages, and other pages.

• Skip to Homepage
• Skip to Product Pages
• Skip to Product Categories
• Skip to Information Pages (Privacy Policy, About Us, etc.)

Adding Meta Tags to BigCommerce Homepage

Your online store’s Homepage – arguably the most important page of your website. Therefore, spending time on your meta title and description is a must.

Unfortunately, finding where to input your Homepage’s meta tags isn’t as obvious as other pages. Follow the steps and video below to find out how!

1. Sign into your BigCommerce store
2. Click ‘Settings’ found on the left
3. Click ‘Website’ found under the ‘General’ heading
4. Once there, under ‘Search Engine Optimisation, you’ll see sections to input your meta title, descriptions, and keywords

Adding Meta Tags to BigCommerce Product Pages

Increasing your store’s product pages’ visibility is important for the overall health of your business. Without organic search traffic, you’re losing-out on potential revenue.

Here’s how to add meta tags to your BigCommerce product pages:

1. Sign into your BigCommerce store
2. Click ‘Products’ found on the left
3. Choose whichever product you want to add meta information to
4. Once you’ve accessed the product, click ‘SEO’ found second from the bottom
5. Input your meta title and description (meta keywords cannot be input at product level)

Adding Meta Tags to BigCommerce Product Category Pages

Similar to your product pages, increasing your product category page’s visibility on SERPs is key to any successful ecommerce store.

Here’s how to add meta tags to your BigCommerce product category pages:

1. Sign into your BigCommerce store
2. Click ‘Products’ found on the left
3. Then click on ‘Product Categories’
4. Choose whichever product category you want to add meta information to
5. Once there, scroll to the bottom. You’ll see sections to input your meta title, description and keywords

Adding Meta Tags to BigCommerce Information Pages

Finally, we have the information pages. These pages aren’t designed for ecommerce, but are pages for customers to learn more about the business.

These pages can be your Privacy Policy, Cookie Policy, About Us, or anything else outside of the homepage and product-based pages.

Here’s how to add Meta Tags to your BigCommerce information pages:

1. Sign into your BigCommerce store
2. Click ‘Storefront’ found on the left
3. Choose whichever page you want to add meta information to
4. Scroll to the bottom. You’ll see ‘Advanced Options’ and sections to input your meta title, description and keywords

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We hope that the above information helps you add meta data to your BigCommerce store’s pages.

If you have anymore questions regarding BigCommerce, please get in touch by clicking the button below.