Black Friday has quickly become a key sales period in the retail sector for decades now and generated billions in sales every year. Therefore it’s so incredibly important that your website is ready for this busy sales period.
On average, Black Friday brings in around £13 billion in sales and analysts are predicting it to increase by £800 million this year! Shoppers are becoming more savvy however and are looking to sniff out the best deals that they can find. The Black Friday sales period is a real opportunity for you to massively grow your sales but it’s not going to just happen – there are a number of things that you need to do to really take advantage of this sales window.
But it need not be overwhelming for you, the team here at Xtensive are here to get your website and socials fully prepared for Black Friday. We’ve put a handy little guide below on the things that we can do to help you maximise your sales.
1. Promotional Banners
In order to maximise your sales, your customers need to be able to easily identify what offers are available and how to purchase them. We can help with this by creating promotional banners for use across your website. Every banner will match your websites brand aesthetics and help your customers to easily navigate through your offers.
2. Branded Landing Pages
Visuals are incredibly important and having a dedicated landing page for all of your offers will not only help your customers easily navigate their way through all the products on sale but it will allow you to promo specific products, discounts and so much more. Xtensive can design visually stunning landing pages for your Black Friday sale which will help drive sales.
3. Price Changes / Discounts
If your online store has a lot of products then it can become quite overwhelming trying to alter prices, set up discount codes, reorganise your products into new sales categories. We can take the stress away from you and get this all done for you so that you can focus on other aspects of your business.
4. Promo Promo Promo
Now that your website is all ready to go and there’s lots of money to be made, we need to let people know that you’re running a Black Friday sale. Whether it be Facebook, Instagram, TikTok, Twitter, Mailchimp or any other social platform that you use for your business, we can create an engaging social campaign for you to get the message out there.
As I’m sure you’ll know, Black Friday is an incredibly busy time for online retail and while we always aim to help as many businesses as we can to get ready, there’s a limit on how many we can support. If you’d like Xtensive to help you prepare with Black Friday then please register your interest with us by Friday 8th November at 8pm using the form below. We cannot guarantee support for any requests beyond this date – however we will always try our best to accommodate.
