How to Add Google Analytics to BigCommerce (Universal & GA4)
February 13, 2023
Keeping up-to-date with your online store’s analytics is very important. As a business owner, you need to have an understanding of where your traffic is coming from, which products are performing the best, and most importantly, which aspects of your store require extra work.
Fortunately for us, BigCommerce understands the importance of this. They’ve made it easy for business owners to integrate Google Analytics (Universal & GA4) into their ecommerce store.
Skip to the section of the article that best suits you.
Enter your business name and click on whichever Account Data Sharing Settings you wish (we recommend checking all)
Enter your business name again, country, timezone, and currency
Make sure to click ‘Show advanced options’
You’ll then see a button to the right of ‘Create a Universal Analytics property’ – click this
Enter your website’s domain, and check whether you want to create a GA4 and Universal account, or just a Universal account
Choose your industry category from the dropdown, business size, and which metrics you want to measure
Then hit ‘Create’
Step 2: Add Google Analytics Universal Account to BigCommerce
BigCommerce has made it easy for us to add Google Analytics to your online store.
Follow the steps below, and if you get stuck, refer to the video provided.
Copy your account’s tracking ID provided. These look like ‘UA-XXXXXXXXX-X’
Visit your BigCommerce store’s dashboard and click ‘Settings’
In the search bar, look for ‘Data Solutions’ and click
Second on the list, you’ll see ‘Universal Analytics’. Click ‘Connect’
Choose ‘Property ID’ and paste in your tracking ID
Finally, hit ‘Connect’ on the bottom right of the page
How to Add GA4 to BigCommerce
Introduced to the world in October 2020, Google Analytics 4 (GA4) is the new analytical software that will soon take Universal’s place. As Universal will cease to exist on the 1st of July, 2023, we recommend you add GA4 to your BigCommerce store, use it alongside Universal, and get aquatinted with its many unique elements.